Pendo

Name: Pendo
Rating: 4 (100 reviews)

Analytics & BI

Product teams (PMs, growth, UX, and customer success) at SaaS and digital product companies that need product usage analytics plus in-app guidance and feedback collection in one platform.

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Quick Overview

Pricing: Quote-based
Details: Quote-based pricing (varies by product modules, MAUs, and plan). Historically offered a limited Free tier for basic product analytics and in-app guides; paid tiers (e.g., Growth/Pro/Enterprise) are typically custom-quoted.
G2 Rating: 4.0 / 5.0
Capterra: 4.0 / 5.0
Comparisons: Featured in 1 comparison

Key Features

Product analytics (events, funnels, paths, retention, cohorts)
In-app guides, walkthroughs, tooltips, and announcements (no/low-code)
User segmentation and behavioral targeting
Product feedback (NPS, polls, in-app surveys) and qualitative insights
Roadmapping and product planning (via Pendo Listen/Roadmap capabilities, depending on plan)

Pros

+Combines analytics + in-app guidance + feedback, reducing tool sprawl
+Strong segmentation and targeting for contextual in-app experiences
+No/low-code guide builder enables fast iteration without engineering
+Good visibility into feature adoption and user behavior for prioritization

Cons

−Pricing is custom and can be expensive at scale (MAU-based)
−Implementation and data governance (tagging, event strategy) can be complex
−Some advanced analysis and reporting may require additional setup or higher-tier plans

Pendo in Our Comparisons

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Updated December 2025