Skip to main content
H

Hotjar

Analytics & BI
★4.0•100 G2 reviews

Product, UX, and growth teams at SMBs and mid-market companies that want qualitative + behavioral insights (heatmaps, recordings, feedback) to improve conversion and user experience without heavy analytics engineering.

Visit HotjarSee Full Comparison

Quick Overview

Pricing
$39/month
Details
Free tier available; paid plans start around $39/month (pricing varies by product/modules and usage).
G2 Rating
4.0 / 5.0
Capterra
4.0 / 5.0
Comparisons
Featured in 1 comparison

Key Features

  • Heatmaps (click, move, scroll) to visualize user behavior
  • Session recordings to replay real user journeys
  • On-site surveys and feedback widgets (including NPS-style feedback)
  • Funnel and form analytics to identify drop-offs and friction
  • Targeting and segmentation (by device, page, behavior) plus integrations (e.g., GA, GTM, HubSpot)

Pros

  • +Fast to implement (simple tracking snippet) and easy for non-technical teams to use
  • +Strong qualitative insight from recordings + heatmaps to uncover UX issues quickly
  • +Built-in feedback tools (surveys, widgets) connect the “what” with the “why”
  • +Useful integrations and targeting options for focused research and optimization

Cons

  • −Not a full BI/warehouse analytics tool; limited for complex quantitative analysis and custom reporting
  • −Costs can increase with higher traffic/usage and additional modules
  • −Privacy/compliance requires careful configuration (masking, consent, sensitive data handling)

Hotjar in Our Comparisons

Analytics & BI20 min read

Mixpanel vs Amplitude Analytics vs Google Analytics 4 vs Heap vs Pendo - 2025 Honest Review & Comparison

Comparing Mixpanel, Amplitude Analytics, Google Analytics 4 & more. Honest analytics & bi software reviews with pricing, features, pros/cons. Updated Dec 2025.

MixpanelAmplitude AnalyticsGoogle Analytics 4Heap+2 more
S
Sarah Chen
Updated December 2025