Analytics & BI
Mixpanel
From FreeFree planG2 4.5 · 1,374 reviews
Product-led teams (product, growth, analytics) at SaaS, mobile, and consumer apps that need self-serve event analytics for funnels, retention, cohorts, and user behavior without heavy BI overhead.
Quick overview
- Pricing
- Free; Growth from $0 (usage-based)
- Plans
- Free: up to 1M events/month and 10K session replays/month. Growth: starts at $0 (first 1M events/month free), then priced by event volume up to 20M events/month; annual billing is discounted vs monthly. Enterprise: custom pricing. All plans include unlimited seats.
- G2 rating
- 4.5 / 5.0
- Comparisons
- Featured in 1 comparison
Key features
- Event-based product analytics (track users, events, properties)
- Funnels, retention, and cohort analysis
- User profiles with behavioral segmentation
- Custom reports and dashboards with sharing/alerts
- Experimentation support and integrations (CDPs, warehouses, marketing tools)
- Session replay (included on Free and Growth, with monthly limits)
Pros
- Strong self-serve product analytics for funnels/retention/cohorts
- Fast exploration and segmentation with flexible event properties
- Good collaboration via dashboards, sharing, and saved reports
- Broad ecosystem of SDKs and integrations
Cons
- Costs can scale quickly with high event volume or many tracked users
- Requires disciplined event taxonomy/instrumentation to be reliable
- Advanced governance/warehouse-centric workflows may require Enterprise or additional tooling
Emily Rodriguez