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Mixpanel

Analytics & BI
★4.6•1,100 G2 reviews

Product-led teams (product, growth, analytics) at SaaS, mobile, and consumer apps that need self-serve event analytics for funnels, retention, cohorts, and user behavior without heavy BI overhead.

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Quick Overview

Pricing
$0+/month (usage-based)
Details
Free tier available (limited monthly tracked users/events). Paid plans are usage-based (not per-seat) and typically include Growth and Enterprise tiers with custom pricing; exact pricing varies by tracked users/events, data retention, and add-ons.
G2 Rating
4.6 / 5.0
Capterra
4.5 / 5.0
Comparisons
Featured in 1 comparison

Key Features

  • Event-based product analytics (track users, events, properties)
  • Funnels, retention, and cohort analysis
  • User profiles with behavioral segmentation
  • Custom reports and dashboards with sharing/alerts
  • Experimentation support and integrations (CDPs, warehouses, marketing tools)

Pros

  • +Strong self-serve product analytics for funnels/retention/cohorts
  • +Fast exploration and segmentation with flexible event properties
  • +Good collaboration via dashboards, sharing, and saved reports
  • +Broad ecosystem of SDKs and integrations

Cons

  • −Costs can scale quickly with high event volume or many tracked users
  • −Requires disciplined event taxonomy/instrumentation to be reliable
  • −Advanced governance/warehouse-centric workflows may require Enterprise or additional tooling

Mixpanel in Our Comparisons

Analytics & BI20 min read

Mixpanel vs Amplitude Analytics vs Google Analytics 4 vs Heap vs Pendo - 2025 Honest Review & Comparison

Comparing Mixpanel, Amplitude Analytics, Google Analytics 4 & more. Honest analytics & bi software reviews with pricing, features, pros/cons. Updated Dec 2025.

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Sarah Chen
Updated December 2025