Analytics & BI
Amplitude Analytics
From FreeFree planG2 4.5 · 2,992 reviews
Product-led companies and digital teams (Product, Growth, Analytics) that need self-serve product analytics to understand user behavior, improve activation/retention, and measure feature and experiment impact across web and mobile apps.
Quick overview
- Pricing
- Free; Plus from $0 (usage-based)
- Plans
- Free: 2M events/month, no credit card. Plus: starts at $0 with the first 2M events/month free, then billed by event volume (credit card required). Growth and Enterprise: custom, event-based pricing. All plans include unlimited seats.
- G2 rating
- 4.5 / 5.0
- Comparisons
- Featured in 1 comparison
Key features
- Product analytics (event-based tracking, funnels, retention, cohorts)
- Behavioral segmentation and user journey/path analysis
- Experimentation and feature impact analysis (A/B testing insights, guardrails)
- Dashboards, reporting, and self-serve BI for product teams
- Data governance and collaboration (taxonomies, permissions, shared charts)
Pros
- Strong event-based product analytics for funnels, retention, and cohorts
- Good self-serve exploration for non-technical stakeholders
- Scales from startup to enterprise with governance and permissions
- Broad ecosystem/integrations for data pipelines and warehouses
Cons
- Costs can rise quickly as MTUs, events, or add-ons increase
- Requires upfront instrumentation and event taxonomy discipline to get reliable insights
- Advanced analysis and governance features may be gated behind higher tiers
Emily Rodriguez