Skip to main content
A

Amplitude Analytics

Analytics & BI
★4.0•100 G2 reviews

Product-led companies and digital teams (Product, Growth, Analytics) that need self-serve product analytics to understand user behavior, improve activation/retention, and measure feature and experiment impact across web and mobile apps.

Visit Amplitude AnalyticsSee Full Comparison

Quick Overview

Pricing
~$61/month (varies by MTUs/features)
Details
Free tier available; paid plans start around ~$61/month (pricing varies by Monthly Tracked Users/MTUs, add-ons, and feature tier).
G2 Rating
4.0 / 5.0
Capterra
4.0 / 5.0
Comparisons
Featured in 1 comparison

Key Features

  • Product analytics (event-based tracking, funnels, retention, cohorts)
  • Behavioral segmentation and user journey/path analysis
  • Experimentation and feature impact analysis (A/B testing insights, guardrails)
  • Dashboards, reporting, and self-serve BI for product teams
  • Data governance and collaboration (taxonomies, permissions, shared charts)

Pros

  • +Strong event-based product analytics for funnels, retention, and cohorts
  • +Good self-serve exploration for non-technical stakeholders
  • +Scales from startup to enterprise with governance and permissions
  • +Broad ecosystem/integrations for data pipelines and warehouses

Cons

  • −Costs can rise quickly as MTUs, events, or add-ons increase
  • −Requires upfront instrumentation and event taxonomy discipline to get reliable insights
  • −Advanced analysis and governance features may be gated behind higher tiers

Amplitude Analytics in Our Comparisons

Analytics & BI20 min read

Mixpanel vs Amplitude Analytics vs Google Analytics 4 vs Heap vs Pendo - 2025 Honest Review & Comparison

Comparing Mixpanel, Amplitude Analytics, Google Analytics 4 & more. Honest analytics & bi software reviews with pricing, features, pros/cons. Updated Dec 2025.

MixpanelAmplitude AnalyticsGoogle Analytics 4Heap+2 more
S
Sarah Chen
Updated December 2025