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Mailchimp

Marketing Automation
★4.0•100 G2 reviews

Small to mid-sized businesses, creators, and ecommerce brands that want an all-in-one email marketing and automation platform with strong templates, broad integrations, and contact-based scaling.

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Quick Overview

Pricing
From $13/month (Essentials; pricing varies by contacts)
Details
Free tier available (limited features and contacts). Paid plans typically include Essentials (from ~$13/month), Standard (higher tier with advanced automation and optimization), and Premium (advanced segmentation, multivariate testing, and priority support). Pricing scales primarily by number of contacts and selected plan; add-ons may apply.
G2 Rating
4.0 / 5.0
Capterra
4.5 / 5.0
Comparisons
Featured in 1 comparison

Key Features

  • Email campaign builder with templates and drag-and-drop editor
  • Customer journeys and marketing automation (welcome series, drip, abandoned cart for supported commerce integrations)
  • Audience management with segmentation, tags, and behavioral targeting
  • A/B testing and performance reporting/analytics
  • Integrations with ecommerce, CRM, and web platforms (e.g., Shopify, WooCommerce, Salesforce, WordPress) plus API

Pros

  • +Easy-to-use campaign builder and strong template library
  • +Broad integration ecosystem and widely supported by third-party tools
  • +Solid automation/journey capabilities for common lifecycle campaigns
  • +Good reporting and deliverability tooling for SMB use cases

Cons

  • −Costs can rise quickly as contact lists grow due to contact-based pricing
  • −Some advanced automation/segmentation features are gated to higher tiers
  • −List/audience management and billing can be confusing when using multiple audiences or duplicates

Mailchimp in Our Comparisons

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