Marketing Automation
Mailchimp
From $13Free planG2 4.3 · 12,987 reviews
Small to mid-sized businesses, creators, and ecommerce brands that want an all-in-one email marketing and automation platform with strong templates, broad integrations, and contact-based scaling.
Quick overview
- Pricing
- Free (up to 250 contacts); paid from $13/month (Essentials)
- Plans
- Free plan up to 250 contacts. Essentials from $13/month and Standard from $20/month (500 contacts); Premium from $350/month. Monthly pricing scales by contacts; 14-day free trials on Essentials and Standard. Accounts with 10,000+ contacts get 15% off for the first 12 months.
- G2 rating
- 4.3 / 5.0
- Comparisons
- Featured in 1 comparison
Key features
- Email campaign builder with templates and drag-and-drop editor
- Customer journeys and marketing automation (welcome series, drip, abandoned cart for supported commerce integrations)
- Audience management with segmentation, tags, and behavioral targeting
- A/B testing and performance reporting/analytics
- Integrations with ecommerce, CRM, and web platforms (e.g., Shopify, WooCommerce, Salesforce, WordPress) plus API
Pros
- Easy-to-use campaign builder and strong template library
- Broad integration ecosystem and widely supported by third-party tools
- Solid automation/journey capabilities for common lifecycle campaigns
- Good reporting and deliverability tooling for SMB use cases
Cons
- Costs can rise quickly as contact lists grow due to contact-based pricing
- Some advanced automation/segmentation features are gated to higher tiers
- List/audience management and billing can be confusing when using multiple audiences or duplicates
Marcus Williams