Which marketing automation tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Small to mid-sized businesses, creators, and ecommerce brands that want an all-in-one email marketing and automation platform with strong templates, broad integrations, and contact-based scaling.
Ecommerce and DTC brands that want data-driven email/SMS automation, strong segmentation, and revenue attribution—especially teams on Shopify or other major ecommerce platforms.
| Feature | Mailchimp | Klaviyo |
|---|---|---|
| Pricing | From $13/month (Essentials; pricing varies by contacts) | $20/month (starts; scales by contacts) |
| G2 Rating | 4.0 (100 reviews) | 4.0 (100 reviews) |
| Capterra Rating | 4.5 | 4.0 |
| Best For | Small to mid-sized businesses, creators, and ecommerce brands that want an all-in-one email marketing and automation platform with strong templates, broad integrations, and contact-based scaling. | Ecommerce and DTC brands that want data-driven email/SMS automation, strong segmentation, and revenue attribution—especially teams on Shopify or other major ecommerce platforms. |