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C

Constant Contact

Marketing Automation
★4.0•100 G2 reviews

Small businesses, nonprofits, and local organizations that want an easy-to-use email marketing and basic-to-moderate automation platform with templates, list-building tools, and common integrations—without needing an enterprise marketing ops team.

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Quick Overview

Pricing
From ~$12/month (Lite; scales by contacts)
Details
No permanent free tier (typically offers a free trial). Entry plans start around ~$12/month for small lists; pricing scales primarily by number of contacts and selected features (e.g., Standard vs Premium/advanced automation). Add-ons may apply for SMS, events, and other modules depending on region/packaging.
G2 Rating
4.0 / 5.0
Capterra
4.0 / 5.0
Comparisons
Featured in 1 comparison

Key Features

  • Email marketing with drag-and-drop templates and branded design tools
  • Marketing automation (welcome series, drip campaigns, behavior-based triggers, segmentation)
  • List growth tools (signup forms, landing pages) and contact management
  • Reporting & analytics (opens/clicks, engagement, A/B testing on select plans)
  • Integrations and ecommerce tools (Shopify/WooCommerce and other apps; product/transactional syncing varies by integration)

Pros

  • +Beginner-friendly UI with strong template library and quick campaign setup
  • +Solid core email deliverability and contact management for SMB use cases
  • +Useful automation for common journeys (welcome/onboarding, re-engagement) without heavy configuration
  • +Broad ecosystem of integrations and add-ons for typical SMB stacks

Cons

  • −Costs can rise quickly as contact lists grow because pricing scales by contacts
  • −Advanced automation, attribution, and deep CRM-style features are more limited than enterprise MAPs
  • −Some features (e.g., SMS, events, advanced segmentation/testing) may require higher tiers or add-ons depending on packaging/region

Constant Contact in Our Comparisons

Marketing Automation20 min read

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