Which marketing automation tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Small to mid-sized businesses, creators, and ecommerce brands that want an all-in-one email marketing and automation platform with strong templates, broad integrations, and contact-based scaling.
B2B and B2C teams that want an all-in-one marketing automation platform tightly integrated with CRM—especially SMB to mid-market organizations scaling lead generation, nurturing, and lifecycle marketing with strong reporting and sales alignment.
| Feature | Mailchimp | HubSpot Marketing Hub |
|---|---|---|
| Pricing | From $13/month (Essentials; pricing varies by contacts) | From $20/month/seat (Starter; typically requires a platform subscription and scales by contacts) |
| G2 Rating | 4.0 (100 reviews) | 4.0 (100 reviews) |
| Capterra Rating | 4.5 | 4.5 |
| Best For | Small to mid-sized businesses, creators, and ecommerce brands that want an all-in-one email marketing and automation platform with strong templates, broad integrations, and contact-based scaling. | B2B and B2C teams that want an all-in-one marketing automation platform tightly integrated with CRM—especially SMB to mid-market organizations scaling lead generation, nurturing, and lifecycle marketing with strong reporting and sales alignment. |