Mailchimp vs Brevo
Which marketing automation tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Mailchimp
From $13Free plan
G2 4.3 · 12,987 reviewsSmall to mid-sized businesses, creators, and ecommerce brands that want an all-in-one email marketing and automation platform with strong templates, broad integrations, and contact-based scaling.
vs
Brevo
From $9Free plan
G2 4.5 · 2,632 reviewsSMBs and mid-market teams that want an all-in-one platform for email marketing plus automation, transactional messaging, and basic CRM—especially when pricing by email volume is preferable to per-seat pricing.
Side by side
 Mailchimp |  Brevo | |
|---|---|---|
| Pricing | Free (up to 250 contacts); paid from $13/month (Essentials) | Free (300 emails/day); paid from $9/month (Starter) |
| G2 Rating | 4.3 (12,987 reviews) | 4.5 (2,632 reviews) |
| Best For | Small to mid-sized businesses, creators, and ecommerce brands that want an all-in-one email marketing and automation platform with strong templates, broad integrations, and contact-based scaling. | SMBs and mid-market teams that want an all-in-one platform for email marketing plus automation, transactional messaging, and basic CRM—especially when pricing by email volume is preferable to per-seat pricing. |
Pros and cons
Mailchimp
Pros
- Easy-to-use campaign builder and strong template library
- Broad integration ecosystem and widely supported by third-party tools
- Solid automation/journey capabilities for common lifecycle campaigns
- Good reporting and deliverability tooling for SMB use cases
Cons
- Costs can rise quickly as contact lists grow due to contact-based pricing
- Some advanced automation/segmentation features are gated to higher tiers
- List/audience management and billing can be confusing when using multiple audiences or duplicates
Brevo
Pros
- Strong value for money for email-volume-based pricing and bundled channels
- All-in-one suite (marketing automation + transactional messaging + basic CRM)
- Good automation and segmentation for common SMB lifecycle use cases
- Solid API/SMTP options for product-led and eCommerce transactional messaging
Cons
- Advanced automation, attribution, and analytics can be less robust than enterprise MAPs
- Some features and support levels are gated behind higher tiers/usage add-ons
- UI and feature depth can feel uneven across modules (marketing vs CRM vs conversations)
Marcus Williams