Marketing Automation
Brevo
From $9Free planG2 4.5 · 2,632 reviews
SMBs and mid-market teams that want an all-in-one platform for email marketing plus automation, transactional messaging, and basic CRM—especially when pricing by email volume is preferable to per-seat pricing.
Quick overview
- Pricing
- Free (300 emails/day); paid from $9/month (Starter)
- Plans
- Free plan with up to 300 emails/day. Starter from $9/month (5,000 emails/month), Standard from $18/month, Professional from $499/month (150,000 emails/month), Enterprise custom. Prices shown are monthly billing; annual billing is about 10% cheaper. Pricing scales by email volume; SMS/WhatsApp credits are sold separately.
- G2 rating
- 4.5 / 5.0
- Comparisons
- Featured in 1 comparison
Key features
- Email marketing campaigns with templates, personalization, and deliverability tools
- Marketing automation workflows (triggers, segmentation, drip/nurture journeys)
- Transactional email (SMTP/API) and SMS/WhatsApp messaging options
- CRM/lightweight sales pipeline and contact management
- Signup forms, landing pages, and basic reporting/analytics
Pros
- Strong value for money for email-volume-based pricing and bundled channels
- All-in-one suite (marketing automation + transactional messaging + basic CRM)
- Good automation and segmentation for common SMB lifecycle use cases
- Solid API/SMTP options for product-led and eCommerce transactional messaging
Cons
- Advanced automation, attribution, and analytics can be less robust than enterprise MAPs
- Some features and support levels are gated behind higher tiers/usage add-ons
- UI and feature depth can feel uneven across modules (marketing vs CRM vs conversations)
Marcus Williams