Which crm & sales tool is right for you? Compare features, pricing, and user reviews to make the best choice.
SMBs and mid-market teams that want an easy-to-adopt CRM tightly integrated with marketing, service, and content tools, plus strong sales engagement (sequences, meetings, tracking) and scalable automation as they grow.
Sales teams that need a highly configurable CRM with strong reporting, automation, and an extensive ecosystem—especially mid-market to enterprise organizations with complex processes and multiple stakeholders.
| Feature | HubSpot Sales Hub | Salesforce Sales Cloud |
|---|---|---|
| Pricing | Free - $20/user/month | $25/user/month |
| G2 Rating | 4.4 (12,000 reviews) | 4.4 (18,000 reviews) |
| Capterra Rating | 4.5 | 4.4 |
| Best For | SMBs and mid-market teams that want an easy-to-adopt CRM tightly integrated with marketing, service, and content tools, plus strong sales engagement (sequences, meetings, tracking) and scalable automation as they grow. | Sales teams that need a highly configurable CRM with strong reporting, automation, and an extensive ecosystem—especially mid-market to enterprise organizations with complex processes and multiple stakeholders. |