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Wix

Website Builders
★4.2•17,000 G2 reviews

Small businesses, creators, and entrepreneurs who want an all-in-one website builder with strong design flexibility, built-in marketing tools, and optional ecommerce/bookings without needing to code.

Visit WixSee Full Comparison

Quick Overview

Pricing
$16/month
Details
Free tier available (Wix-branded subdomain & ads). Paid plans start around $16/month (Light). Core ~$27/month, Business ~$32/month, Business Elite ~$159/month (pricing varies by region/billing term).
G2 Rating
4.2 / 5.0
Capterra
4.4 / 5.0
Comparisons
Featured in 1 comparison

Key Features

  • Drag-and-drop website editor with templates and responsive tools
  • Wix ADI (AI website generation) and AI content/design assistance
  • App Market for integrations (marketing, bookings, forms, chat, etc.)
  • Built-in SEO tools (SEO Setup Checklist, redirects, structured data options)
  • Ecommerce, payments, and business tools (stores, bookings, invoices, email marketing)

Pros

  • +Very easy to start with templates, ADI, and a visual editor
  • +Large ecosystem of apps and built-in business features (stores, bookings, marketing)
  • +Good design control compared with many website builders
  • +Scales from simple sites to more advanced needs (ecommerce, memberships, automations)

Cons

  • −Switching templates after publishing can be difficult and may require rebuilding
  • −Performance/SEO can depend heavily on template/apps; optimization may take effort
  • −Costs can rise with higher-tier plans, ecommerce, and paid apps

Wix in Our Comparisons

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