From $17Free planG2 4.2 · 1,889 reviews
Small businesses, creators, and entrepreneurs who want an all-in-one website builder with strong design flexibility, built-in marketing tools, and optional ecommerce/bookings without needing to code.
Quick overview
- Pricing
- Free; paid from $17/month (billed yearly)
- Plans
- Free plan (Wix-branded domain and ads). Paid plans billed yearly: Light $17/mo, Core $29/mo, Business $39/mo, Business Elite $159/mo. Monthly billing costs more, and prices vary by region.
- G2 rating
- 4.2 / 5.0
- Comparisons
- Featured in 1 comparison
Key features
- Drag-and-drop website editor with templates and responsive tools
- AI website builder (replaced Wix ADI in 2024) and AI content/design assistance
- App Market for integrations (marketing, bookings, forms, chat, etc.)
- Built-in SEO tools (SEO Setup Checklist, redirects, structured data options)
- Ecommerce, payments, and business tools (stores, bookings, invoices, email marketing)
Pros
- Very easy to start with templates, the AI site builder, and a visual editor
- Large ecosystem of apps and built-in business features (stores, bookings, marketing)
- Good design control compared with many website builders
- Scales from simple sites to more advanced needs (ecommerce, memberships, automations)
Cons
- Switching templates after publishing can be difficult and may require rebuilding
- Performance/SEO can depend heavily on template/apps; optimization may take effort
- Costs can rise with higher-tier plans, ecommerce, and paid apps
Emily Rodriguez