Skip to main content
Website Builders

Wix vs Squarespace

Which website builders tool is right for you? Compare features, pricing, and user reviews to make the best choice.

W

Wix

4.217,000 reviews

Small businesses, creators, and entrepreneurs who want an all-in-one website builder with strong design flexibility, built-in marketing tools, and optional ecommerce/bookings without needing to code.

Starting at $16/month
S

Squarespace

4.46,000 reviews

Individuals and small businesses that want a polished, design-forward website (portfolio, brochure site, blog, or small-to-mid eCommerce) with an all-in-one hosted builder and minimal technical overhead.

Starting at $16/month

Side-by-Side Comparison

FeatureWixSquarespace
Pricing$16/month$16/month
G2 Rating4.2 (17,000 reviews)4.4 (6,000 reviews)
Capterra Rating4.44.6
Best ForSmall businesses, creators, and entrepreneurs who want an all-in-one website builder with strong design flexibility, built-in marketing tools, and optional ecommerce/bookings without needing to code.Individuals and small businesses that want a polished, design-forward website (portfolio, brochure site, blog, or small-to-mid eCommerce) with an all-in-one hosted builder and minimal technical overhead.

Pros & Cons

Wix

Pros

  • + Very easy to start with templates, ADI, and a visual editor
  • + Large ecosystem of apps and built-in business features (stores, bookings, marketing)
  • + Good design control compared with many website builders
  • + Scales from simple sites to more advanced needs (ecommerce, memberships, automations)

Cons

  • Switching templates after publishing can be difficult and may require rebuilding
  • Performance/SEO can depend heavily on template/apps; optimization may take effort
  • Costs can rise with higher-tier plans, ecommerce, and paid apps

Squarespace

Pros

  • + High-quality templates and strong visual design controls
  • + All-in-one hosting, security (SSL), and maintenance included
  • + Solid built-in eCommerce for small and growing stores
  • + Good content tools for portfolios, blogs, and service businesses

Cons

  • No permanent free plan; costs can rise with higher tiers/add-ons
  • Less flexible than open-source/CMS options for deep customization
  • Advanced eCommerce features can be limited compared with dedicated platforms