Wix vs Squarespace
Which website builders tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Wix
From $17Free plan
G2 4.2 · 1,889 reviewsSmall businesses, creators, and entrepreneurs who want an all-in-one website builder with strong design flexibility, built-in marketing tools, and optional ecommerce/bookings without needing to code.
vs
Squarespace
From $19
G2 4.4 · 1,136 reviewsIndividuals and small businesses that want a polished, design-forward website (portfolio, brochure site, blog, or small-to-mid eCommerce) with an all-in-one hosted builder and minimal technical overhead.
Side by side
 Wix |  Squarespace | |
|---|---|---|
| Pricing | Free; paid from $17/month (billed yearly) | $19/month (billed yearly) |
| G2 Rating | 4.2 (1,889 reviews) | 4.4 (1,136 reviews) |
| Best For | Small businesses, creators, and entrepreneurs who want an all-in-one website builder with strong design flexibility, built-in marketing tools, and optional ecommerce/bookings without needing to code. | Individuals and small businesses that want a polished, design-forward website (portfolio, brochure site, blog, or small-to-mid eCommerce) with an all-in-one hosted builder and minimal technical overhead. |
Pros and cons
Wix
Pros
- Very easy to start with templates, the AI site builder, and a visual editor
- Large ecosystem of apps and built-in business features (stores, bookings, marketing)
- Good design control compared with many website builders
- Scales from simple sites to more advanced needs (ecommerce, memberships, automations)
Cons
- Switching templates after publishing can be difficult and may require rebuilding
- Performance/SEO can depend heavily on template/apps; optimization may take effort
- Costs can rise with higher-tier plans, ecommerce, and paid apps
Squarespace
Pros
- High-quality templates and strong visual design controls
- All-in-one hosting, security (SSL), and maintenance included
- Solid built-in eCommerce for small and growing stores
- Good content tools for portfolios, blogs, and service businesses
Cons
- No permanent free plan; costs can rise with higher tiers/add-ons
- Less flexible than open-source/CMS options for deep customization
- Advanced eCommerce features can be limited compared with dedicated platforms
Emily Rodriguez