Which website builders tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Small businesses, creators, and entrepreneurs who want an all-in-one website builder with strong design flexibility, built-in marketing tools, and optional ecommerce/bookings without needing to code.
Businesses, creators, publishers, and developers who want maximum flexibility and ownership of their website with the ability to customize design, functionality, and hosting—especially for content-heavy sites, marketing sites, and scalable projects.
| Feature | Wix | WordPress.org |
|---|---|---|
| Pricing | $16/month | $0/user/month (software) + hosting |
| G2 Rating | 4.2 (17,000 reviews) | 4.4 (15,000 reviews) |
| Capterra Rating | 4.4 | 4.6 |
| Best For | Small businesses, creators, and entrepreneurs who want an all-in-one website builder with strong design flexibility, built-in marketing tools, and optional ecommerce/bookings without needing to code. | Businesses, creators, publishers, and developers who want maximum flexibility and ownership of their website with the ability to customize design, functionality, and hosting—especially for content-heavy sites, marketing sites, and scalable projects. |