Form & Survey
Qualtrics Strategy & Research
From $420Free planG2 4.4 · 3,013 reviews
Mid-market to enterprise teams running high-stakes research, customer/employee experience programs, or regulated surveys that require advanced logic, governance, and scalable reporting.
Quick overview
- Pricing
- Free account; paid from $420/month (billed annually)
- Plans
- Free account with basic survey features. Strategic Research (formerly CoreXM) self-serve plan is $420/month, billed annually at $5,040/year, for 1,000 responses shared across users. Larger Strategic Research and other XM programs are quote-based, priced on usage (interactions or employee count).
- G2 rating
- 4.4 / 5.0
- Comparisons
- Featured in 1 comparison
Key features
- Advanced survey builder with logic (skip/display/branching), piping, and randomization
- Question library, templates, and reusable blocks for standardization at scale
- Multi-channel distribution (email, web link, QR, SMS via integrations, embedded website intercepts)
- Analytics and reporting dashboards with text analytics/sentiment options (plan-dependent)
- Enterprise governance: roles/permissions, brand controls, security/compliance options (plan-dependent)
Pros
- Very powerful logic and customization for complex survey workflows
- Strong enterprise controls (permissions, standardization, governance) for large organizations
- Robust reporting/analytics ecosystem and integrations across the Qualtrics XM platform
- Scales well for ongoing programs and large response volumes (contract-dependent)
Cons
- Enterprise pricing is quote-based, and even the self-serve plan costs far more than SMB survey tools
- Steeper learning curve for advanced features and administration
- Some capabilities (e.g., advanced analytics/text analytics, intercepts) may require additional modules or higher-tier licensing
Emily Rodriguez