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Website Builders

Webflow vs Wix

Which website builders tool is right for you? Compare features, pricing, and user reviews to make the best choice.

W

Webflow

4.45,600 reviews

Designers, agencies, and marketing teams who want pixel-level control and production-ready responsive sites without writing most code, plus CMS-driven marketing sites and landing pages.

Starting at $14/site/month
W

Wix

4.217,000 reviews

Small businesses, creators, and entrepreneurs who want an all-in-one website builder with strong design flexibility, built-in marketing tools, and optional ecommerce/bookings without needing to code.

Starting at $16/month

Side-by-Side Comparison

FeatureWebflowWix
Pricing$14/site/month$16/month
G2 Rating4.4 (5,600 reviews)4.2 (17,000 reviews)
Capterra Rating4.54.4
Best ForDesigners, agencies, and marketing teams who want pixel-level control and production-ready responsive sites without writing most code, plus CMS-driven marketing sites and landing pages.Small businesses, creators, and entrepreneurs who want an all-in-one website builder with strong design flexibility, built-in marketing tools, and optional ecommerce/bookings without needing to code.

Pros & Cons

Webflow

Pros

  • + High design flexibility compared with typical drag-and-drop builders
  • + Strong CMS for content-driven sites and reusable components
  • + Fast, reliable managed hosting and easy publishing to custom domains
  • + Large template ecosystem and active community/resources

Cons

  • Steeper learning curve than simpler website builders
  • Costs can add up (site plan + workspace seats + add-ons/ecommerce)
  • Ecommerce and some advanced features can be limiting versus dedicated platforms for complex stores

Wix

Pros

  • + Very easy to start with templates, ADI, and a visual editor
  • + Large ecosystem of apps and built-in business features (stores, bookings, marketing)
  • + Good design control compared with many website builders
  • + Scales from simple sites to more advanced needs (ecommerce, memberships, automations)

Cons

  • Switching templates after publishing can be difficult and may require rebuilding
  • Performance/SEO can depend heavily on template/apps; optimization may take effort
  • Costs can rise with higher-tier plans, ecommerce, and paid apps