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Form & Survey

SurveyMonkey vs Google Forms

Which form & survey tool is right for you? Compare features, pricing, and user reviews to make the best choice.

S

SurveyMonkey

4.0100 reviews

Teams and individuals who need a mature, easy-to-deploy survey platform for customer feedback, market research, employee engagement, and event/education surveys, with strong templates and reporting.

Starting at ~$25/user/month
G

Google Forms

4.0100 reviews

Individuals, educators, and small teams that need a simple, free way to create surveys, registrations, quizzes, and internal data-collection forms—especially if they already use Google Workspace and Google Sheets.

Starting at Free (Google account); included with Google Workspace (Business Starter from ~$6/user/month)

Side-by-Side Comparison

FeatureSurveyMonkeyGoogle Forms
Pricing~$25/user/monthFree (Google account); included with Google Workspace (Business Starter from ~$6/user/month)
G2 Rating4.0 (100 reviews)4.0 (100 reviews)
Capterra Rating4.04.0
Best ForTeams and individuals who need a mature, easy-to-deploy survey platform for customer feedback, market research, employee engagement, and event/education surveys, with strong templates and reporting.Individuals, educators, and small teams that need a simple, free way to create surveys, registrations, quizzes, and internal data-collection forms—especially if they already use Google Workspace and Google Sheets.

Pros & Cons

SurveyMonkey

Pros

  • + Very easy to create and launch surveys quickly using templates
  • + Robust logic and question types for more advanced survey flows
  • + Solid reporting/visualization and export options for stakeholders
  • + Broad ecosystem of integrations and enterprise-ready options on higher plans

Cons

  • Pricing can increase quickly as you move to team/advanced features and higher response limits
  • Some key capabilities (advanced logic, branding controls, integrations/API) are gated behind higher tiers
  • Customization of design and complex reporting can feel limited compared with specialized research platforms

Google Forms

Pros

  • + Free and easy to use with a Google account; fast to deploy
  • + Tight integration with Google Sheets for analysis and workflows
  • + Real-time collaboration and sharing controls (stronger with Workspace)
  • + Reliable for basic surveys, event signups, and quizzes

Cons

  • Limited advanced survey logic and analytics compared with dedicated survey platforms
  • Design/branding customization is basic (themes but limited layout control)
  • Advanced governance, compliance, and admin controls depend on Google Workspace tier