E-commerce
Wix eCommerce
From $29G2 4.2 · 1,803 reviews
Small to mid-sized businesses, creators, and DTC brands that want an all-in-one website + online store builder with hosting, design tools, and built-in marketing without needing developers.
Quick overview
- Pricing
- From $29/month (billed annually)
- Plans
- Free site plan available but it cannot accept payments; the Light plan ($17/month) also has no eCommerce. Store plans (billed annually, US): Core $29/month (basic eCommerce), Business $39/month (standard eCommerce), Business Elite $159/month (advanced eCommerce). Monthly billing costs more. Prices vary by location.
- G2 rating
- 4.2 / 5.0
- Comparisons
- Featured in 1 comparison
Key features
- Drag-and-drop store builder with templates and mobile optimization
- Product catalog management (variants, inventory, digital products, subscriptions)
- Payments and checkout (Wix Payments + third-party gateways by region)
- Shipping, tax, and order management (labels, tracking, automated tax options)
- Marketing tools (SEO, email marketing, coupons, abandoned cart, integrations via Wix App Market)
Pros
- Very easy to design and launch a storefront quickly
- All-in-one platform (hosting, security, templates, store, and marketing tools)
- Large app marketplace and integrations for extending functionality
- Good built-in features for promotions and basic automation (e.g., abandoned cart)
Cons
- Advanced customization and complex catalogs/workflows can be limiting compared with developer-first platforms
- Costs can increase as you add higher tiers and paid apps
- Migrating away from Wix can be difficult due to platform lock-in
Marcus Williams