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E-commerce

WooCommerce vs Adobe Commerce (Magento)

Which e-commerce tool is right for you? Compare features, pricing, and user reviews to make the best choice.

W

WooCommerce

★4.4 • 8,200 reviews

WordPress-based businesses that want a highly customizable online store with full control over hosting, theme, and functionality—especially teams comfortable managing plugins, updates, and performance tuning.

Full ReviewVisit Site
Starting at Free (plugin) + paid extensions/hosting
A

Adobe Commerce (Magento)

★4.0 • 2,900 reviews

Mid-market to enterprise retailers and B2B manufacturers/distributors needing a highly customizable, scalable commerce platform with complex catalogs, multi-site operations, and deep integrations.

Full ReviewVisit Site
Starting at Custom pricing

Side-by-Side Comparison

FeatureWooCommerceAdobe Commerce (Magento)
PricingFree (plugin) + paid extensions/hostingCustom pricing
G2 Rating4.4 (8,200 reviews)4.0 (2,900 reviews)
Capterra Rating4.54.3
Best ForWordPress-based businesses that want a highly customizable online store with full control over hosting, theme, and functionality—especially teams comfortable managing plugins, updates, and performance tuning.Mid-market to enterprise retailers and B2B manufacturers/distributors needing a highly customizable, scalable commerce platform with complex catalogs, multi-site operations, and deep integrations.

Pros & Cons

WooCommerce

Pros

  • + Free core plugin with strong flexibility and a massive ecosystem of themes/extensions
  • + Deep customization potential (open-source, developer-friendly, WordPress integrations)
  • + Good SEO/content capabilities when paired with WordPress tooling
  • + Scales from small shops to larger catalogs with the right hosting and optimization

Cons

  • − Total cost can rise with paid extensions, premium themes, and higher-performance hosting
  • − Ongoing maintenance required (WordPress/plugin updates, security hardening, backups)
  • − Performance and stability depend heavily on hosting quality and plugin/theme choices

Adobe Commerce (Magento)

Pros

  • + Highly flexible and extensible platform with a large developer ecosystem
  • + Strong support for complex commerce use cases (multi-store, multi-currency, B2B workflows)
  • + Scales well for large catalogs and high-traffic storefronts when properly architected
  • + Broad integration options and compatibility with enterprise systems

Cons

  • − Total cost of ownership can be high (licensing, hosting, development, maintenance)
  • − Implementation and upgrades can be complex and require specialized expertise
  • − Performance and stability depend heavily on infrastructure and code quality

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