Which e-commerce tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Small to mid-sized businesses and fast-growing DTC brands that want an all-in-one hosted e-commerce platform with strong app integrations, omnichannel selling, and scalable operations (including enterprise via Shopify Plus).
WordPress-based businesses that want a highly customizable online store with full control over hosting, theme, and functionality—especially teams comfortable managing plugins, updates, and performance tuning.
| Feature | Shopify | WooCommerce |
|---|---|---|
| Pricing | From $39/month | Free (plugin) + paid extensions/hosting |
| G2 Rating | 4.4 (4,500 reviews) | 4.4 (8,200 reviews) |
| Capterra Rating | 4.5 | 4.5 |
| Best For | Small to mid-sized businesses and fast-growing DTC brands that want an all-in-one hosted e-commerce platform with strong app integrations, omnichannel selling, and scalable operations (including enterprise via Shopify Plus). | WordPress-based businesses that want a highly customizable online store with full control over hosting, theme, and functionality—especially teams comfortable managing plugins, updates, and performance tuning. |