Shopify vs BigCommerce
Which e-commerce tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Shopify
From $39
G2 4.4 · 5,116 reviewsSmall to mid-sized businesses and fast-growing DTC brands that want an all-in-one hosted e-commerce platform with strong app integrations, omnichannel selling, and scalable operations (including enterprise via Shopify Plus).
vs
BigCommerce
From $39
G2 4.2 · 568 reviewsGrowing SMB to mid-market brands that want a hosted e-commerce platform with strong built-in commerce features, flexibility for integrations/headless builds, and support for multi-channel and B2B use cases.
Side by side
 Shopify |  BigCommerce | |
|---|---|---|
| Pricing | From $39/month ($29/month billed yearly) | From $39/month ($29/month billed annually) |
| G2 Rating | 4.4 (5,116 reviews) | 4.2 (568 reviews) |
| Best For | Small to mid-sized businesses and fast-growing DTC brands that want an all-in-one hosted e-commerce platform with strong app integrations, omnichannel selling, and scalable operations (including enterprise via Shopify Plus). | Growing SMB to mid-market brands that want a hosted e-commerce platform with strong built-in commerce features, flexibility for integrations/headless builds, and support for multi-channel and B2B use cases. |
Pros and cons
Shopify
Pros
- Fast to launch and easy to manage without a developer
- Large ecosystem of apps, themes, and agency partners
- Reliable hosting, security, and performance at scale
- Strong omnichannel capabilities (online + POS + social/marketplaces)
Cons
- Costs can rise with apps, premium themes, and higher-tier plans
- Transaction fees may apply when using external payment gateways
- Deep customization can require Liquid/dev work and may be constrained vs fully custom stacks
BigCommerce
Pros
- Robust core commerce features out of the box (catalog, promotions, shipping/tax options)
- Good scalability for higher-SKU and higher-traffic stores compared with many entry-level platforms
- Strong integration ecosystem and developer APIs for custom builds
- Supports both B2C and B2B scenarios (especially with add-ons and configuration)
Cons
- Costs can rise quickly as you move to higher tiers and add paid apps/advanced features
- Theme customization and advanced storefront work often requires developer resources
- Some capabilities (advanced B2B workflows, complex promotions, certain integrations) may require third-party apps or the Performance plan
Marcus Williams