Shopify vs Adobe Commerce (Magento)
Which e-commerce tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Shopify
From $39
G2 4.4 · 5,116 reviewsSmall to mid-sized businesses and fast-growing DTC brands that want an all-in-one hosted e-commerce platform with strong app integrations, omnichannel selling, and scalable operations (including enterprise via Shopify Plus).
vs
Adobe Commerce (Magento)
From Custom
G2 4.0 · 561 reviewsMid-market to enterprise retailers and B2B manufacturers/distributors needing a highly customizable, scalable commerce platform with complex catalogs, multi-site operations, and deep integrations.
Side by side
 Shopify |  Adobe Commerce (Magento) | |
|---|---|---|
| Pricing | From $39/month ($29/month billed yearly) | Custom pricing |
| G2 Rating | 4.4 (5,116 reviews) | 4.0 (561 reviews) |
| Best For | Small to mid-sized businesses and fast-growing DTC brands that want an all-in-one hosted e-commerce platform with strong app integrations, omnichannel selling, and scalable operations (including enterprise via Shopify Plus). | Mid-market to enterprise retailers and B2B manufacturers/distributors needing a highly customizable, scalable commerce platform with complex catalogs, multi-site operations, and deep integrations. |
Pros and cons
Shopify
Pros
- Fast to launch and easy to manage without a developer
- Large ecosystem of apps, themes, and agency partners
- Reliable hosting, security, and performance at scale
- Strong omnichannel capabilities (online + POS + social/marketplaces)
Cons
- Costs can rise with apps, premium themes, and higher-tier plans
- Transaction fees may apply when using external payment gateways
- Deep customization can require Liquid/dev work and may be constrained vs fully custom stacks
Adobe Commerce (Magento)
Pros
- Highly flexible and extensible platform with a large developer ecosystem
- Strong support for complex commerce use cases (multi-store, multi-currency, B2B workflows)
- Scales well for large catalogs and high-traffic storefronts when properly architected
- Broad integration options and compatibility with enterprise systems
Cons
- Total cost of ownership can be high (licensing, hosting, development, maintenance)
- Implementation and upgrades can be complex and require specialized expertise
- Performance and stability depend heavily on infrastructure and code quality
Marcus Williams