Which marketing automation tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Small to mid-sized businesses and ecommerce brands that want powerful, flexible marketing automation (email-first) with strong segmentation and workflow capabilities, and optionally a built-in CRM for sales follow-up.
Ecommerce and DTC brands that want data-driven email/SMS automation, strong segmentation, and revenue attribution—especially teams on Shopify or other major ecommerce platforms.
| Feature | ActiveCampaign | Klaviyo |
|---|---|---|
| Pricing | From ~$15/month (Lite) for 1 user (billed monthly; pricing scales by contacts) | $20/month (starts; scales by contacts) |
| G2 Rating | 4.6 (11,000 reviews) | 4.0 (100 reviews) |
| Capterra Rating | 4.6 | 4.0 |
| Best For | Small to mid-sized businesses and ecommerce brands that want powerful, flexible marketing automation (email-first) with strong segmentation and workflow capabilities, and optionally a built-in CRM for sales follow-up. | Ecommerce and DTC brands that want data-driven email/SMS automation, strong segmentation, and revenue attribution—especially teams on Shopify or other major ecommerce platforms. |