Which marketing automation tool is right for you? Compare features, pricing, and user reviews to make the best choice.
Small to mid-sized businesses and ecommerce brands that want powerful, flexible marketing automation (email-first) with strong segmentation and workflow capabilities, and optionally a built-in CRM for sales follow-up.
B2B and B2C teams that want an all-in-one marketing automation platform tightly integrated with CRM—especially SMB to mid-market organizations scaling lead generation, nurturing, and lifecycle marketing with strong reporting and sales alignment.
| Feature | ActiveCampaign | HubSpot Marketing Hub |
|---|---|---|
| Pricing | From ~$15/month (Lite) for 1 user (billed monthly; pricing scales by contacts) | From $20/month/seat (Starter; typically requires a platform subscription and scales by contacts) |
| G2 Rating | 4.6 (11,000 reviews) | 4.0 (100 reviews) |
| Capterra Rating | 4.6 | 4.5 |
| Best For | Small to mid-sized businesses and ecommerce brands that want powerful, flexible marketing automation (email-first) with strong segmentation and workflow capabilities, and optionally a built-in CRM for sales follow-up. | B2B and B2C teams that want an all-in-one marketing automation platform tightly integrated with CRM—especially SMB to mid-market organizations scaling lead generation, nurturing, and lifecycle marketing with strong reporting and sales alignment. |